measuring, analyzing, rewarding, and changing driver behavior every day

Together we can help reduce collisions and make our roads safer

Medidas builds win-win partnerships with community stakeholders to support our goal of making the roads safer and communities better. Our technology is designed to measure driver behaviour, reward good driving practice, and provide anonymous, aggregated data to safety organizations and municipalities to create meaningful insights into driver patterns. Join us in our mission, and let’s work together to make our roads safer!

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Foundations for drivers

Shaping the next generation of drivers is no small feat

Whether you’re a parent, a driver educator, or a community member, you can make a difference in helping to build a solid foundation for the next generation of drivers hitting the road.

Driving Educators

Gamify and reward practice driving
Automatically track time and duration of practice driving sessions
Create more parent engagement in the driver education process
Stand out from your competition with an enhanced product offering
Earn passive revenue with little to no additional administration
Educate your students beyond their time in the classroom
Improve overall household safety

Community Partners

Reach our audience of young driver consumers while they’re beginning to establish buying habits and brand preferences
Gain insights into consumer behavior specific to your region
Help shape young drivers as they build their skills
Make your community safer by rewarding good driving habits

incentivizing change

You can feel good about your ad spend

Connect with our driver-consumers to grow your business, increase brand awareness and CSR, and achieve a jaw-dropping ROAS. Our focus on reducing vehicle collisions through positive reinforcement means you can focus on making money. Let’s work together and accomplish both!

Advertising Partners

Brand exposure and digital marketing to millions of drivers
Cost effective customer acquisition and loyalty
Build relationships with potential clients that drive safely past your locations daily
Add an innovative new layer of consumer intelligence to your existing analytics stack
Reward good driving and show the communities that support you how much you care
Take your CSR initiatives to the next level by actively participating in the safety of the communities you operate in
Offer rewards to consumers who align with your target audience

an intersection of safety and culture

Save thousands in fuel and maintenance costs. Reduce incidents & collisions.
Show your employees you care.

With more than 1.4 million employee-driven miles analyzed, we’re confident that employers can reduce overall risk events by up to 27%, save hundreds of dollars on fuel per vehicle per year, and earn additional savings on maintenance and insurance premiums. Rally your employees to care about their driving both on and off duty with programming that allows them to self-teach and earn rewards in a corporate challenge-type environment.

Employers

Achieve up to a 15x return on investment, allowing your money to be better spent where you need it most
Boost employee buy-in by rewarding your safest or most-improved employees with gift cards or other prizes
Create a culture of safety by showing employees that you care about their wellbeing both on and off duty
Prove the action behind your safety and CSR based objectives with results that makes a difference in your direct community
Monitor fleets or participate with your employee’s privacy in mind

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measure risk data and tools

Access driver risk data to prove research hypotheses, enact change, and spark
thought-leadership on traffic safety policy

Whether you’re a city planner, municipality, safety organization, research group, engineer, or in another related profession, unlocking Medidas’ driver risk data could be a game-changer.

Safety-focused Organizations

Heatmap any geographic region to show trending driver risk behaviors
Study risk events over specified time ranges to see if implemented external factors positively change driver behavior
Filter by demographics such as age, gender, location, or time of day. Analyze data in near real-time
Study specific road segments with geo-spatial technology to really focus on dangerous areas
All data is aggregated and anonymized to address privacy concerns

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join our mission and be part of the change

Together we can accomplish greater things!

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